NipNap had plans to launch their latest product, Nipnup, a compact version of their original utensil designed for display on store shelves. Simultaneously, they aimed to create diverse content showcasing both the new product and their older versions with various snacks.

The objective was to generate content not only for the newly launched product but also for their existing product line. Additionally, we curated specific shots featuring Easter-themed snacks, including chocolate eggs, enhancing the overall appeal of NipNap’s offerings.