Flip the Burger, a beloved local burger spot in Kolding, wanted to bring their in-person charm online. Known for their personal service (yes — the owner, Kris, remembers your order) and their signature Big Flip burger, they needed content that reflected their personality while still driving performance.
They were looking for a wide set of assets to use across organic social, paid ads, and their website — including a hero cover film, product explainers, short-form content, and photography. The challenge was creating a lot of content in different formats, while still keeping the visuals engaging, branded, and true to their atmosphere.
Client / Flip the burger
Agency / NONE
Project type / Content production for socials
Role / Concept developer, photographer, videographer, video editor
BTS / Julius
I stepped in to lead the entire creative process — from idea to delivery. The goal was to make Flip’s world feel vibrant, energetic, and welcoming, while still being structured for performance across social and web.
I started by shaping the overall concept and developing the shot list and interview questions. On shoot day, I arrived early to assess the space and lighting, and worked around the tight kitchen layout to set up lights that would enhance the food visuals without disrupting the fast-paced environment.
We leaned into a Schiffer-style approach for the burger-building content, keeping the camera close and in motion to give the visuals a punchy, fast-paced energy. These scenes were complemented by interviews with Kris, giving the brand a human face and letting his passion for food and people come through naturally.
To add to the atmosphere, we brought in extras to fill the space, so the final film didn’t just show burgers being made — it showed the experience of being there. From sizzling grill shots to candid customer moments, we built a content package that reflected both the product and the place.
The result was a complete visual toolkit. We delivered one hero film for the website that focused on the craft of their cooking and the personality behind the brand. Alongside that, we produced twenty-one video assets in multiple formats — including burger explainers and high-energy short-form builds — as well as over thirty final images for use across Flip the Burger’s digital channels.
This gave them the flexibility to test and tailor content across paid and organic platforms, while maintaining a consistent, authentic brand feel. Flip the Burger now has a full content library that does exactly what their food does — gets people excited to come back for more.
